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Mr. Ye : Why say that the channel is king Channel Proposed that the words have

Published:2013-10-26 03:24:41 Source: Views:1211

Mr. Ye : Why say that the channel is king

Channel

Proposed that the words have their specific historical background , is in the domestic enterprises and international brands ( as well as state-owned enterprises ) in the context of asymmetric competition proposed a unique strategy. If we say that the role of brand communication touch your heart , a high-end range of children , playing cards based on the situation and moving , then the terminal 's role is to effectively put products are submitted to your old hands dry is realistic coolies live , What is unreal no frills at all.

Penetration

Penetration strategy is a firm to consolidate existing markets and take slow and steady way , and gradually open up new markets marketing strategy . Penetration strategy is based on the existing products , the full development of its market potential of the enterprise development strategy. Yes, penetration strategy , international brands are often used as a strategic behavior .

Any product are all present of their life cycle , short listed might not have to die , long may last for centuries. Products are still alive in a stage, how to effectively extend the life of a product , they discover valuable as possible , is essential to face the problem .

When a market in its infancy , the market development strategy , diversification strategy for developing such a strategy helps turf war pioneering space, the rapid formation of scale advantages. When a market is mature , the market capacity may tend to saturate the market may be in the balance of power between the competition , the leading brands , you can try to do meticulous precision battlefield market penetration strategy. Perform market penetration strategy in place can still get further sales growth in the product , can still consolidate their market position , and more importantly, can greatly extend the product life cycle.

Into the brand in a competitive stage of the market , we still have a lot to penetrate methods, such as a reasonable increase in product features, increase the use of situational frequency of use increase the average usage, of course, more important , namely to find and attract potential customers, not only in the existing target markets, but also in the area of the blank spot.

Survive

Survival than life or less. This is the real living conditions of many people , businesses , too, especially those in the cracks of small businesses are difficult breathing .edited by china stone coated steel roofing tiles