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Home building materials into the era of exhibition marketing emphasis on brand c

 Published:2012-03-13 11:09:48    Source:    Views:1782

Home building materials into the era of exhibition marketing emphasis on brand communication effects

 

Events has become an important way of economic activity in the modern economy.

Events as the industry benchmark

In some geographic conditions superior economic system, and even become the main driving force of economic development. Events as an industry, its formation and development is an inevitable historical and economic processes, has gradually become the industry benchmark.

At present, the exhibition industry to become an important force for economic development around Guangzhou, the construction of the largest exhibition center in Asia, the China Convention and Exhibition Center Shanghai by schonborn success, vowing to ... after all these years of development, in the exhibition economy in full swing the tide of around the economic and cultural characteristics according to their own city, and gradually formed its own characteristics Exhibition and brand exhibition.

The building materials industry off the show effect. Show business collective appearance of the platform, exchange, trading center, exhibition economy is characterized by enlivening the economy and the prosperity to meet the different needs of the people. Precisely because of the vast potential and the unique charm of the show the economy in recent years, the exhibition prevailed in the various localities, setting off a show effect. The building materials industry is no exception.

With the rapid development of the building materials industry, the industry is growing prosperity around the set off the upsurge of home building materials exhibition. Domestic well-known home building materials brands, have fought around the exhibition, in order to open up new sales channels and a new model with the number of home building materials industry associations and enterprises bundled to form a strategic alliance to create the brand of the road, seek common development of innovative model to achieve business , consumers, the show win-win-win.

Re-brand effects do brand show

The exhibition of a professional research report pointed out that: a well-known brands can save a business, a brand of the exhibition, is also a strong impetus to the fundamental of the urban development of exhibition economy.

Convention and exhibition industry is now a consensus that is based around the economic and cultural characteristics to exhibitions organized by the brand exhibition is the only way to do prosperous MICE industry.

Exhibition economy "after effects"

Genuine development potential of the show often have characteristics, the new exhibition will also have a huge effect of the exhibition. Long As Weber? the new sunlight stone coated steel roof , the owner Mr.Ai said, "The show is like a mirror that can reflect the characteristics of an urban economic development and trends.

The home building industry is the consumer goods industry, attached to millions of households, real estate, furniture, building materials, home improvement, one built Fair, both to stimulate investment, but also to guide the consumer.

edited by china stone coated metal roofing system

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